
Jo-Anne McArthur/Andrew Skowron / We Animals
Ending the use of animal fur in fashion
The fashion industry is changing and it’s time to leave animal cruelty behind. It's time to put an end to this cruel business. Join us in building a future rooted in compassion, not fur.
Cruel statistics
Whether confined in fur factory farms or trapped in the wild using archaic metal traps, animals suffer greatly for the fur trade. Fur production is outdated and completely unnecessary. Many warm, fashionable, animal-friendly alternatives are readily available.
each year are killed for fur worldwide
around the world have pledged to go fur-free
have banned fur production
Take action
The fur trade is now in serious decline, but many millions of animals still continue to suffer each year. Help us put pressure on policymakers and fashion brands to end the fur trade for good.

Sign your name to tell companies to say no to cruel fashion
Millions of foxes, mink, raccoon dogs and chinchillas spend their entire lives trapped in tiny wire cages before being killed and skinned for so-called fashion.

Help us end fur cruelty in the UK
Help end the cruel fur trade in the UK. Sign our Fur-Free Britain petition today!

End cruel and deadly fur farming worldwide
Farming cause immense animal suffering and appalling conditions make fur farms a breeding ground for pandemic disease spread from animals to humans.

Kristo Muurimaa/Oikeutta Elaimille
Fur-Free Fashion Matters
Animal fur fashion comes at a devastating cost to animals and the environment. But fashion doesn’t have to be cruel. Fur-free fashion is compassionate, innovative, and increasingly in demand. Designers, consumers, and major brands around the world are rejecting fur—and together, we can help make fur a thing of the past.
Fight fur farming
Your lifesaving donation helps us continue our critical work to end cruel fur farming and to protect all animals suffering from cruelty and neglect.
Kristo Muurimaa/Oikeutta eläimille