Cruelty-free fashion matters

Most international fashion companies – including Max Mara, Gucci, Prada, Chanel, Dolce & Gabbana, ELLE and London Fashion Week – have turned their backs on the cruel fur trade by announcing fur-free policies. By supporting fur-free companies, we can all help to put the business of animal cruelty out of fashion. Companies with public fur-free policies:

Humane World for Animals

Logos are used for educational and informational purposes only and do not imply endorsement by Humane World for Animals.

For a full list, check out the Fur-Free Retailer website at furfreeretailer.com.

For the few remaining companies that have yet commit to a public fur-free policy, hearing from you—the consumer—can have a major impact. Please take a moment to contact the following companies using the links below and politely ask them to go fur-free.

Companies without public fur-free policies: Roberto Cavalli, Hermes, LVMH (Fendi, Dior, Louis Vuitton), Philipp Plein, Salvatore Ferragamo, Anna Sui, Vera Wang, Woolrich, Brunello Cucinelli, Dillard’s (US), Bon-Ton (US), Harrods (UK), House of Bruar (UK).

Feel free to copy and paste the following message or put it in your own words:

Dear [company name], 

Today’s consumers are increasingly seeking products that align with their values, especially when it comes to the treatment of animals. By not having a public fur-free policy, you are condoning an industry that imprisons millions of animals on fur factory farms only to be killed by electrocution or gassing. And wild animals are at risk of being caught in unforgiving steel-jaw leghold traps for hours or even days without food or water. These traps are indiscriminate, often maiming and killing non-target animals, like endangered species and even pets. 

Please join the rest of the fashion industry—including Gucci, Versace, Armani, Prada, ELLE and Burberry—by publicly stating a fur-free policy. 

Thank you.