We manage your donations wisely to fund lifesaving work
Protecting animals at scale requires serious resources
Protecting animals is costly. As an organization driving for fundamental changes to the systems and industries that harm animals, we’re going up against some of the biggest, most well-funded companies and industries in the world. Our large-scale rescues, investigations and advocacy campaigns require hefty resources.
Why we invest in fundraising and long-term capacity
If we weren’t serious about our fundraising investment strategies, we couldn’t take on yearslong—sometimes decades-long—fights against the most deeply rooted animal abuses.
Our investment approach is diversified, responsible and transparent
It’s standard practice for nonprofits to invest in ways that spread risk and increase returns, including investments outside the U.S. It’s similar to how you might diversify your retirement or personal investments. We do not invest to hide funds or avoid oversight.
Addressing misinformation about our financial strategy
Our opponents try to twist our long-term financial planning into a bad thing. Deliberate misconceptions about our fundraising and investment strategies are spread by groups such as Berman and Co., a corporate PR firm known for working with industries that make money from hurting animals, and the front groups they create.
We’re proud stewards of your support
We’re always going to be outspent by the industries we’re working to reform, but we’re proud that we raise, invest and spend your support dollars in ways that will keep us in the fight.
Questions? We’re happy to answer them
Get the facts
Frequently asked questions
We manage donations wisely so we can reliably fund lifesaving rescues, investigations, and advocacy efforts around the world.
Our work often requires years- or even decades-long campaigns against well‑funded industries, making strategic investment essential.
Like most nonprofits, we diversify investments to spread risk and increase returns, an approach similar to personal retirement planning.
No. Opponents sometimes twist long‑term financial planning, but past accusations have been spread by PR firms representing industries that harm animals.
Visit our Financials page to view our 990s and other financial information.