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Landlords who adopt truly pet-friendly rental policies—without arbitrary breed or weight limits—can maximize occupancy, increase rental income, and expand the pool of qualified applicants while helping keep families and their pets together. 

72% of renters have pets, yet problems finding and keeping rental housing is a leading reason dogs and cats wind up in shelters. It doesn’t have to be that way.

Why Pet-Friendly Rentals Matter

Demand for Pet-Friendly Housing Is Growing

With an increasing percentage of renters owning pets, pet-friendly rentals are in high demand. Many renters struggle to find housing that truly welcomes their companions. This gap presents a significant opportunity for landlords to attract responsible, long-term tenants. Humane World for Animals

Pet Restrictions Hurt Both Families and Landlords

Common policies like breed restrictions or weight limits often exclude the majority of pets, despite listing properties as “pet friendly.” As a result, landlords may miss out on a large segment of the rental market. Humane World for Animals

 How Accepting Pets Can Increase Rental Revenue

 Expand Your Tenant Pool

Removing strict pet policies allows more pet owners to apply, increasing competition for units and reducing vacancy periods. Humane World for Animals

 Longer Tenant Retention

Pet owners often stay longer because finding new pet-friendly housing is challenging, which lowers turnover costs and increases lifetime tenant value. Humane World for Animals

Flexibility Without Risk

Rather than restricting all pets, consider:

  • reasonable pet deposits
  • small monthly pet rent
  • pet references or vet records

These help protect your property while accommodating responsible pet owners.

Business Benefits of Pet-Friendly Policies

✔ Lower Vacancy Rates

Pet-friendly properties typically experience faster rental turnaround due to higher demand.

✔ More Qualified Applicants

Offering truly pet-inclusive housing expands your applicant pool, increasing the chances of finding well-qualified renters quickly.

✔ Competitive Advantage

In markets with limited pet-friendly offerings, landlords who accept all pets gain a market differentiator that draws tenants and keeps units occupied longer.

Best Practices for Landlords Accepting Pets

✔ Create clear, easy-to-understand pet policies in your lease agreements
✔ Ask for basic documentation such as vaccination records
✔ Require refundable or non-refundable pet deposits
✔ Set reasonable pet rent to offset additional wear and tear

These steps help protect your investment while making your property more appealing to pet-owning renters.

Helpful Resources

To support your tenants and help them succeed in pet-friendly housing, consider linking to related resources on HumaneWorld.org: