Protecting animals is costly. As an organization driving for fundamental changes to the systems and industries that harm animals, we’re going up against some of the biggest, most well-funded companies and industries in the world. Our large-scale rescues, investigations and advocacy campaigns require hefty resources. If we weren’t serious about our fundraising investment strategies, we couldn’t take on yearslong—sometimes decades-long—fights against the most deeply rooted animal abuses.
It’s standard practice for nonprofits to invest in ways that spread risk and increase returns, including investments outside the U.S. It’s similar to how you might diversify your retirement or personal investments. We do not invest to hide funds or avoid oversight.
Our opponents try to twist our long-term financial planning into a bad thing. Deliberate misconceptions about our fundraising and investment strategies are spread by groups such as Berman and Co., a corporate PR firm known for working with industries that make money from hurting animals, and the front groups they create. We’re always going to be outspent by the industries we’re working to reform, but we’re proud that we raise, invest and spend your support dollars in ways that will keep us in the fight.
Questions? We’re happy to answer them. Contact us.