The launch of our rebrand was about far more than just a name change—it represents our commitment to creating a more humane world. With decades of work behind us, our reach now crosses communities, cultures and continents. This is a movement that brings together millions of people around the globe who share our vision of a better future for animals.
We are working in dozens of nations around the world to advance animal protection, with the support of dedicated teams who have spent decades building a foundation for lasting change. Their commitment has made our recent celebrations all the more meaningful.
As animal advocates, the work we do to speak up for animals is often hard and harrowing. It sees our teams undertaking investigations to expose animal cruelty in the dog and cat meat trade, lobbying in the corridors of power to ban the fur trade, working in the field to spay, neuter and vaccinate street and community cats and dogs in remote underserved communities, forging partnerships with companies to eradicate the worst cruelties of factory farming or meticulously analyzing regulations for opportunities to eliminate animal testing and replace it with human-relevant science. So, it was a rare treat for our teams to be able to gather in joyful celebration of why we step up day after day to speak for animals who have no voice.
Each global team found its own unique way to celebrate our recent brand launch and honor the incredible achievements that have brought us here. These launch events served as powerful reminders of how far we’ve come and how deeply committed we remain to shining a light on the issues that matter most. Here are some highlights:
Canada
Our Montreal launch brought together over 100 friends, supporters and community members. We were honored to hear from inspiring speakers like renowned sports industrialist Ray Lalonde and MP Nathanial Erskine-Smith. “This is an incredible moment in our history,” said Rebecca Aldworth, executive director of Humane World for Animals Canada.
Isabella/Ella Photography
Costa Rica
In San Jose, 90 guests, including government leaders and advocates, gathered for a celebration. The event featured beautiful cultural moments like a brass band and a traditional Mascarada dance, alongside thoughtful presentations. “The enthusiasm and positive reception from everyone who attended made it clear that this launch was impactful and well-received,” said Andrea Borel, executive director of Humane World for Animals Latin America.
Humane World for Animals
In San Jose, Costa Rica, a brass band and a traditional Mascarada dance helped launch our rebrand. Humane World for Animals
Viet Nam
In Hanoi, we held two sessions with NGOs, government, media and law enforcement representatives. Participants reflected on 12 years of progress in animal welfare, exchanged ideas in panel discussions and reaffirmed a shared vision for the future. “The rebranding event successfully introduced Humane World for Animals to a diverse audience, reinforcing the organization's dedication to improving animal welfare,” said Phuong Tham, country director of Humane World for Animals Viet Nam.
Brazil
In Brazil, over 50 guests came together for a dinner celebrating 14 years of collective work for animals. Among the attendees were representatives from the Ministries of Environment, Health, and Science and Technology, as well as key partners from the private sector. It was a meaningful night of connection, a night of sharing stories and enjoying a delicious plant-based menu. “It was a highly significant occasion, strengthening strategic partnerships that will help advance our initiatives,” said Thayana Oliveira Soares, country director of Humane World for Animals Brazil.
Humane World for Animals
Australia
In Sydney, we welcomed 52 guests to the Royal Botanic Garden for a morning celebration that included presentations and a Q&A session followed by tea. Afterward, guests joined a guided walk through the gardens. “Supporters love the new brand and really appreciated the chance to hear more about the campaigns. Some had been with us for decades and said they felt even more connected now,” said Erica Martin, executive director of Humane World for Animals Australia.
Humane World for Animals
Chile
Our event in Santiago welcomed about 65 guests, including local partners, donors and government officials. Highlights included heartfelt speeches reflecting on the deep connection between humans and animals, as well as an overview of ongoing work to improve animal welfare laws. “It was a warm and close event; people were attentive and motivated!” said Daniela Sanchez, country director of Humane World for Animals Chile.
Humane World For Animals
United Kingdom
At the Houses of Parliament, we hosted a special evening featuring the premiere of our brand film, paired with Sia’s Humane World for Animals cover of Peter Gabriel’s “Solsbury Hill.” Guests explored interactive exhibits that told the story behind our rebrand and joined small group conversations that sparked meaningful dialogue. "Without exception, people told me they ‘LOVE’ the name and branding," said Nick Jones, executive director of Humane World for Animals United Kingdom.
India
In addition to smaller celebrations across locales where our employees work in India, we hosted an event in Hyderabad for over 75 people from our partner organizations, donors, supporters and volunteers where we showcased the impact of our work as Humane Society International/India over the past 12 years. The event created space for inspiring conversations about next steps in our shared commitment to animals. “The new name, logo and videos were loved by everyone!” said Alokparna Sengupta, managing director of Humane World for Animals India.
Abdul Rauf
Mexico
In Mexico City, with over 100 friends and partners present, speakers from grassroots organizations shared powerful reflections about our work. “Everyone was genuinely excited about the rebrand and enjoyed themselves thoroughly,” said Anton Aguilar, executive director of Humane World for Animals Mexico.
Liberia
Our Charlesville launch included a live radio broadcast, where local leaders spoke about what the rebrand means for our work together. “The event was a testament to the dedication and commitment of the staff towards this new common vision,” said Richard Ssuna, director and senior veterinarian at Humane World for Animals Liberia.
France
At a cozy dinner in Paris, our team connected with supporters over a shared meal, which went on late into evening. Attendees were “truly energized by the new name and rebrand campaign,” said Marc Cincone, senior manager of major gifts, Europe.
A panel on efforts to save great tusker elephants from trophy hunting at Humane World for Animals brand launch event in South Africa.
South Africa
Our Cape Town launch brought together nearly 60 guests for a meaningful afternoon of learning and connection around pressing concerns, including the trophy hunting of elephants. We helped to launch the first public viewing of a documentary on the topic and held expert panel discussions. “We had a lot of positive feedback over the evening, both about our work and about the new vision for our organization,” said Tony Gerrans, executive director of Humane World for Animals South Africa.
Humane World for Animals
Europe
In Brussels, we gathered for a presentation and Q&A focused on how the rebrand supports our advocacy goals. The conversation highlighted the link between visual storytelling and policy impact, with thoughtful insights from attendees. “People loved our new brand, thought that the new name and logo are a big improvement, and were impressed by the presentation,” said Ruud Tombrock, executive director of Humane World for Animals Europe.
Across these cities and countries, communities came together to share their love of animals and their commitment to creating a better future for them. These events inspired us and reinforced our belief that a more humane world is possible. They were powerful manifestations of the passion and dedication that drives everything we do.
We’re excited to build on this momentum and keep making progress in the years ahead. With a strong global brand behind us, we’re more connected than ever and empowered to make even bigger impacts advocating for a better world for animals everywhere.
