Woolrich fur cruelty

While more than 1,650 major brands—including its top competitors—have embraced innovation and compassion by adopting fur-free fashion, Woolrich continues to profit from the suffering of animals. This Fur-Free September, we—along with our partners at the Fur Free Alliance—are launching a global campaign telling Woolrich to make the ethical, sustainable choice: Drop fur for good.

Woolrich was founded in Pennsylvania in 1830, the company is now headquartered in Italy and distributes in 45 countries, including Germany, Japan, the Netherlands and Switzerland. The company is majority owned by Luxembourg-based private equity firm L-GAM.

Animal fur fashion comes at a devastating cost for the animals exploited. Animals are confined for life in wire cages on fur or caught in leg-hold traps in the wild, sometimes trapped for days, before being killed by suffocation or bludgeoning. There is no cruelty-free fur.

But this isn't just about animal cruelty. The fur industry is an environmental nightmare. Fur factory farms and tanneries pump toxic waste and chemicals such as chromium and formaldehyde into our soil and waterways, damaging local ecosystems.

Kristo Muurimaa/Oikeutta Elaimille

Tell Woolrich to go fur-free!

It’s up to us to help convince Woolrich to change its cruel, unethical practices. Join our global fur-free campaign telling Woolrich to make the ethical and sustainable choice to go fur-free!

Take Action

Humane World for Animals and the Fur Free Alliance, a global coalition of over 50 leading animal protection organizations, are urging Woolrich to stop selling fur.

Woolrich claims to “preserve and protect nature,” yet its supply chain tells a different story. The fur trim on their parkas comes from two horrifically cruel sources:

Born Free USA

Coyote in a leghold trap

Fur factory farms: Raccoon dogs and foxes are bred for their fur and spend their entire miserable lives crammed into small, barren wire cages. They are deprived of everything that is natural to them—feeling the earth under their paws, running or playing. Their lives end brutally, killed by anal electrocution.
Brutal wild trapping: Coyotes are caught in the wild using archaic leghold traps or snares. These animals can suffer for days from exposure, dehydration or predation. Many animals, in a desperate attempt to escape, have been known to chew off their own limbs before a trapper returns to kill them by bludgeoning or gun shot. Some traps are designed to suffocate or drown the animals. These traps are indiscriminate, often maiming and killing endangered species and beloved family pets.

The fur industry isn’t just cruel, it’s an environmental problem, too, polluting ecosystems with toxic waste and hazardous chemicals.

For a brand that profits from an image of loving the outdoors, this is unacceptable. Join us in holding Woolrich accountable.

Other brands have moved on. Why hasn’t Woolrich?

The world's most influential fashion houses and outerwear brands have already listened to consumers and abandoned fur in favor of innovative, cruelty-free alternatives. By continuing to sell fur, Woolrich isn't just supporting animal cruelty: it's falling behind the times.

Brand	Fur-free?	Status
Canada Goose	✅ Yes	Fur-free since 2022
Moncler	✅ Yes	Fur-free since 2024
The North Face	✅ Yes	Fur-free since 2017
Patagonia	✅ Yes	Always fur-free
Gucci	✅ Yes	Fur-free since 2018
Prada	✅ Yes	Fur-free since 2020
Woolrich	❌ No	Still selling fur

Fashion doesn't have to be cruel. Over 1,650 brands and retailers have gone fur-free. Fur-free fashion is compassionate, innovative, and increasingly in demand. Designers, consumers and major brands around the world are rejecting fur.

Woolrich remains on the wrong side of history. Let's tell them to make the compassionate choice.